What is it with a paper even as small as the Waxahachie Daily Slight trying to turd-polish and repackage itself as being in part a marketing company, a la the Dallas Snooze?
At least, that's the way I'm reading its Texas Press Association ad.
It also has the same conflict of interest issues the Snooze did before spinning off its marketing folks as a separate entity.
If that ad is for a plain old ad salesperson, then it's simply BS, as well as doubly pretentious.
Oh, wait. We're at triply pretentious.
The Slight, at least as far as print version, is NOT the Daily Slight.
It's triweekly, in a town of 33K and county of 170K. I mean, the Waxahachie population has grown more than 50 percent since 2000, plus the Snooze doesn't cover anything south of the Dallas County line. Yes, the Ennis (Daily) News is also in Ellis County. BUT! Ennis is 60 percent the size of Waxahachie AND it's cut to semiweekly. (It used to be a six-day daily.)
At least Ennis is honest enough to remove the "daily" from its website.
Oh, and old Today Newspapers sidebar — does that mean David Goodspeed is no longer doing automotive writing there?
(Insert joke about Ellis County reading comprehension. Insert second joke about Joey Dauben.)
So, Waxmyassmore, why would anybody want your "marketing services" if you've cut two days a week off your print product? And when, despite Ennis being only 60 percent your size, it has one-third more print subscribers?
That's not to bash individuals who work at these papers. I indirectly know people who have worked at Waxahachie and obviously directly know someone who used to, through small-level syndication, work for/with Ennis.
It IS to bash the corporate owners, or the privately trading owners, of community newspapers, who have their own Peter Principle problems at times as much as reporters and editors at the Beltway-Acela MSM.
