When I'm in the library in the big city, or nearest thing to one that's nearby, I like scanning metropolitan dailies to see just how they're faring on ad inches.
And, the Tuesday, Aug. 26 Austin American Statesman?
Not faring well at all.
Now, Tuesday's not a great day, but, it's not quite as slow as Monday.
But 12 percent? Four pages worth of paid ads in a 50-page paper? That's sad, and ugly.
Add to it that, as fluff, the Statesman's copy staff (which aren't even in Austin, as all but the sports pages are built at a sister Cox paper, the Dayton Daily News) had two pages worth of house ads. That many house ads, compared to that few of paid ads, stand out like a sore thumb.
Saturday, August 30, 2014
When I'm in the library in the big city, or nearest thing to one that's nearby, I like scanning metropolitan dailies to see just how they're faring on ad inches.
Monday, July 21, 2014
My newspaper company (privately owned, one just-acquired small daily, and a couple of dozen or so nondailies) recently held a day-and-a-half seminar on social media and related website issues.
Other than the question of why it was more than one day in length, with lodging costs for staff from papers not close to the headquarters, as well as just the time length, I did learn some things about some of the "newer" social media, like Pinterest and Instagram. However, it was probably a fair amount of "bleah," and, it was bloated. Beyond larger issues, I know other reasons the timespan was bloated and don't need to comment more.
Here's, tentatively, the rest of my observations.
This narcissism bubble has nothing to do with newspapers in particular or media in general, of course. However, it does relate to their current and future decisions as to what to do with the world of social media.
Wednesday, June 04, 2014
Picture a small newspaper company. About 2 dozen papers. All non-daily community papers.
Having a day and a half seminar on social media use and "tactics." Yes.
Right. That's what I thought, too.
I'll remember to bring my laptop, so I can pretend to take notes. Maybe there will be some free or non-secure wireless I can pick up.
Beyond the day and a half being overkill on time, it's a waste of money.
At a group of small community papers worried about money wasting money, monitoring individual newspapers' spending, and now blowing spending on overnight lodging, too, or else a second day of travel costs for closer newspapers. And, it's the brainchild of a higher-up person, who expressed surprise two months ago at Facebook's increased "choke" on corporate page posts' reach.
Here's my partial starter list of the seminar:
1 p.m. Thursday -- get to know other participants purely by looking for their personal Facebook pages. (Since almost all my info is hidden to anyone but friends, that will make it harder for them.)
1:45 p.m. Thursday -- send friend requests. (I send none, refuse to accept those sent to me.)
2 p.m. Thursday -- "share" about our experiences. (I keep my mouth shut.)
Saturday, May 17, 2014
Due to some unintentional misassumptions on my part, which started after, well, a recent "conversation" in Austin,
I've learned that the Statesman has a few IT/web errors that I know of
with its community papers.
Those that I don't know of, who knows?
Why this happened? I have some reasonable speculation.
But first, what the actual errors are.
On the websites of six of its seven community papers — the Bastrop Advertiser, Pflugerville Pflag, Lake Travis View, Round Rock Leader, Westlake Picayune, Smithville Times — their Facebook, Twitter and G+ links are all for the Austin American-Statesman social media sites.
After raising this issue with a person with whom I had, well, "conversed," he later showed me that the Bastrop Advertiser has a Twitter feed. And, a friend on a Facebook conversation showed me a Twitter feed, too. I'll assume that all the other papers above have their own social media pages. But their websites don't link to them.
These papers all had their own websites until just over a year ago, when they were rolled under the Statesman's umbrella as subsites.
Here's my guess as to what Statesman web staff probably did. They took the Statesman "main" site pages as a template 1 year ago when doing the rollover/wrap-in, and never replaced the Statesman links. The fact that this switch took place for all on the same date reinforces that in my mind. That's doubly so since this is less than six months after a major change at the Statesman, that may be connected.
First, if I'm the first person to both notice this and point it out in a full year, how much are people going to the community papers' social media feeds via the community papers' websites? Notta lotta? At least not among people new to Bastrop since the May 8, 2013, switchover. And, you can't blame this totally on the "demise of the homepage." There's social media links on each story page, and again, they all go to the Statesman, further reinforcing my theory.
So, Statesman? If you're going to emphasize social media, perhaps you need to further comb through the community papers and make sure there aren't other bugs. The rabbit hole of apparently, unintentionally, misguided thinking in finding out these are only erroneous links, rather than that your community papers don't have their own social media feeds, has left me frustrated. That's a lesser frustration to never having my social media skills, or theories, discussed in detail during that "conversation."
As to why this happened, beyond the speculation of a copied, and incompletely edited, template?
As part of its money-saving, Cox canned the entire Statesman copy desk late in 2012. All of its sections are paginated at other Cox papers. As far as I know, despite Austin being the Silicon Valley of Texas, they may do some Web and IT stuff for the Statesman elsewhere. I mean, I've been in Texas long enough; I know Cox was trying to unload the Statesman, along with all its other Texas holdings, for a few years. (And, from what I've seen, without eyeballing the Statesman on too regular of a basis, I'm not a total fan of over-consolidation. Besides, if you have to still have a "bridge desk," how much money are you really saving?) That said, with the over-consolidation, Cox will never be able to sell any of its large dailies individually now. Nobody wants to buy one daily paper and start off by hunting up copy desk staff.
And, beyond that, it looks like the Statesman isn't sure what to do with its outlying editions. All of them except Bastrop and Smithville are suburban, not exurban, now, and most of them are suburban. And, because Bastrop and Smithville are exurban, not suburban, their websites, unlike the other four, shouldn't have been rolled up into new Statesman versions, IMO. The other four? Given that they, in print, may be nothing more than zoned-like pages inside the Statesman within a decade, that's different. But, those two should have been kept separate. Again, whether a Statesman decision or a Cox one, not smart.
Who knows? Maybe Cox is doing its own version of what newspaper analysts rumor is Advance's endgame ... spending out to the finish line.
Jeeesuhus H. Christ on a crutch, it gets worse.
Try to subscribe to one of their suburban papers from that suburban paper's website, and you can't. Even if you enter the zip code appropriate to that suburban or exurban area. It tries to sign you up for the Statesman itself, and it offers the web option first.
What fucking idiocy.
As for their level, and particulars, of use of social media, I'm not that impressed at Bastrop. It's nothing really out of my pay grade, and not bad for a paper that size, but nothing to set the world on fire. If I were to be managing editor at a place like that, I might be a bit short on video skills, but that's about it.
Finally, I had started by wondering if the Statesman, in looking for a managing editor with social media skills, but not emphasizing that desire for social media skills, wasn't flirting with age discrimination. I still haven't totally dismissed that idea, though it has certainly diminished.
And here's why.
I was in the Metroplex when, as part of the "bleed," in 2008 or 2009, the Dallas Morning News canned a bunch of older staffers, almost all of them columnists and critics. It got sued — I haven't Googled in a few years to find the results. In the filing of the suit, the plaintiffs mentioned that computer skills, or alleged lack thereof, and ability to learn and/or improve them, or lack thereof, were among the reasons for the dismissals, and that these were "code phrases" for "get rid of the older people."
I'm not saying that's what was happening here. I am saying that, in conjunction with their Web staff's screw-up, for reasons I postulate or others, and with the background I just mentioned? It was a possible conclusion. That's even more the case since I don't recall the Statesman, in its ME for Bastrop search, being THAT interested in social media skills. So, an interview could have been more focused on that. Besides, there's this.
As for the claims of not noting my social media background? Per the top 1/4 of the first page of my resume:
COMPUTER SKILLS• Quark • Photoshop • InDesign • Office • Video • Web content • Social media • QuickBooks
And, discrimination can be done unconsciously or subconsciously. I recently read a great book called Blindspot, by two psychology researchers. They have online tests, using series of pairs of photos, to test for unconscious bias in race, sex, age, and sexual orientation. One of the two authors, in fact, was dismayed that the author's self-testing showed more bias than the author wanted to believe.
If nothing else, I consider this precautionary for myself and advise it to be precautionary for other print journalists who may be above "X" years of age. Even if you're not asked, play up social media skills in your interview, and even your cover letter. If you're not asked about them during an interview, raise the question yourself of how they're valued.
This is even as Facebook is continuing to choke the reach of for-profit pages, Google+ continues to look like tumbleweeds and Twitter has seemed to plateau. The newspaper biz, when it's not stuck behind the curve on things like paywalls, chases fads without asking whether the for-profit folks on the other end of the fad might not wind up doing a bait-and-switch.
Beyond that, leaning too much on Facebook, especially if you're a larger community paper, or even worse, a daily? Soon enough, you just have people reading Facebook, not your paper. And seeing Facebook ads, not your paper's. (That's if they don't have AdBlock Plus, so they don't have to see your ads OR Facebook's.) And, your web traffic drops. And, your ad rates drop more than they already do.
In short, newspapers in general? You can hire for newspaper editors and reporters, or you can hire for social media writers. The choice is yours. Sadly, I expect most newspapers will make a choice that is at least partially incorrect.
I'll admit that part of this is personal frustration, too.
And, I want to say that I was shown courtesies during the interview process. At the same time, I've been shown courtesies during other interview processes that were even more "formulaic," at best.
Overall, my estimate is that is was about 40 percent no "fault" anywhere, 40 percent age discrimination, even if primarily unintentional or subconscious, and 20 percent bad interviewing. I felt a good rapport with my interviewer. But, as noted, "social media" is at the top 1/4 of the first page of my resume. And, I was never asked detailed questions about social media; in fact, I don't recall really being asked at all about it. Some, something, somehow, is kind of rotten in the state of Austin.
As for their commitment to social media, it's been five days since I asked why, if they're so committed to social media, all their community newspapers have links to Statesman feeds, and I've not heard back yet. Sorry, Thomas Jones, but, especially since you said you like people to be outspoken, and I assume that would include "outspoken" questions, then I'd like an answer. Until then, I'll keep connecting dots in my mind, and blogging about them as desired.
I think I was likely the best candidate for the position. I've had that reinforced by knowing that I've won additional first-place awards in this year's Texas Press Association newspaper contest. And, I wasn't given the full opportunity to show that, in my opinion.
Friday, May 16, 2014
Dunno for what, but I took at least one first place in this year's Texas Press Association newspaper contest. Take that, any newspaper seemingly possibly practicing age discrimination in hiring against me by saying the "winner" seemed to have better social media skills, after not asking me any detailed questions about social media skills. And, yes, there may be more details forthcoming.
But, today, I'm a winner.
Friday, March 07, 2014
Warren Buffett doubled down on community newspapers a couple years back, and it's a loser, so far.
Hell, I could have told Bloomberg that. First, despite Buffett
allegedly supporting paywalls, here in Central Texas, his two small
7-day dailies only paywall the PDF e-edition, which means bupkis,
especially as nobody reads PDFs on mobile devices. And, the HTML news
stories on site are all free. Given that most non-daily community papers
still think this is what a paywall means, it's no wonder that community
newspapers are basically, with some differences in detail, about at the
same spot in the financial stupidity curve as larger newspapers were a
Linked to this is that smaller metropolitan areas, at least here in Tejas, aren't fully sharing in the economic recovery of the big cities.
Take Waco, where the Tribune-Herald is one of the two papers I'm talking about. On Saturdays, which should be a big day, the paper struggles to hit the 30 percent mark on ads, and that's counting the inches of paid obits as straight ad space. I don't know about Bryan-College Station, but I venture to guess the Eagle's in somewhat similar boat, though maybe not as bad.
Beyond that, whether his investments in the biz are small or not, Buffett knows nothing special about newspapers, other than fairly typical slash-and-burn. At the Buffalo News, early on, he was strong on union-busting as part of reducing costs.
Back to the main point, though. PDFing an e-edition while posting in HTML all your main news stories for free is NOT a paywall.
What it is, is stupidity and a waste of time even as newspapers try to do more with less on staff time as well as money.
And this isn't likely to get better in the near future.
Meanwhile, per Editor & Publisher, "winning stratetegies" of small and middle sized dailies include:
1. Publishers using the C-word. Any time a publisher mentions "content," I reach for my revolver.
2. Newspapers "rediscovering" special sections. Problem? If you're hosting the event for which the special section is about, and "hosting" as in paying costs to put it on, having staff on the ground, etc., aren't you losing at least part of your profit? If so, how much? Are you trying to minimize this by having only salaried and not hourly people do this? If so, how much, if any , comp time are you giving them?
3. Newspapers "partnering" with folks like chambers of commerce for tourism guides, etc. Sounds good — until your chamber of commerce does ill-advised spending of hotel-motel tax money, or the equivalent in your state, and, you have to write a story about it. What if the chamber, the economic development board, etc., then "un-partner" with you?
4. A newspaper saying that its expanded database of email addresses for discount blasts have helped ward off Groupon. If you're that worried about Groupon, a company more and more despised by merchants, and you're that worried in part because you've not read NEWS STORIES and not CONTENT that has reported exactly this about Groupon, then [sigh].
What can you expect from such stupidity, though? Per Poynter, back with the big boys, the Boston Globe is now going to a metered paywall, with 10 freebies per month, vs none before. But, it refuses to call it a paywall, just using the term "meter." It's unclear if the totally free Boston.com is staying around. If it is, then the Globe is as stupid as the Chron in San Francisco and the Snooze in Dallas.
That said, the stupidity isn't limited to the U.S.
The Guardian is getting a pretty penny for selling its majority stake in Auto Trader, but, without a paywall, Alan Rusbridger and gang will continue to burn through Scott Trust money, and this "infusion," like money's going out of style.
The company, which has divested of non-core newspaper assets such as GMG Radio – the third largest radio group in the UK which owned brands including Real and Smooth – for £70m has revealed that the sale of its majority stake in AutoTrader has secured the financial future of the newspaper portfolio for a minimum of 30 years.Yeah, we'll see if this last for 30 years. Meanwhile, how much profit were these other assets making? Maybe you should have kept them and done more to fix the Guardian's bottom line at the same time.
I mean, you can chase the allegedly "lucrative U.S. market" all you want, but since that market, for newspapers, is expected to have another 8 percent ad revenue decline this year, it gets less lucrative all the time. And, new numbers on digital circulation aren't doing a lot more than offsetting print subscription declines, in many cases.
There is essentially now an infinity of digital inventory, very different than scarcity in print, so you can buy digital advertising anywhere and everywhere,” (Ken Doctor) said.This is something I've been hammering myself, as the flip side of the Gnu Media gurus talking about how the digital world offers an infinity of room for news stories, length of news stories, etc. Throw in programmatic advertising, which is further driving down rates, primarily in print, but surely in digital, too.
Add in that digital dimes are likely to be replaced by mobile nickels, especially per my note above about PDFs and mobile devices, and, Rusbridger can chase diminishing returns all he wants.
Unfortunately, the only real hope Doctor sees is from points 2 and 3 under the "best practices" above:
Growth may come, he suggested, as companies expand into “third, fourth, and fifth” businesses, in addition to the first two, advertising and circulation. Newer revenue sources include digital marketing services, sponsoring events and conferences, and in-house publishing activities to help other papers looking for publishing services.
So, let's look once again at this.
Digital marketing services? In small towns, papers may have a partial edge on this. But, big cities? Nahhh. That's what public relations companies do, Ken. Thousands of them, both newer and older, flood Monster, Indeed, and other job sites with "SEO specialist wanted" ads all the time.
So, scratch No. 3.
No. 4? I've already poo-poohed this on conflict of interest grounds. Or worse, on sponsored conferences? We've already seen this backfire with the NYT and WaPost. And Politico.
No. 5? Given that more media companies are already consolidating printing services, and the long-term future points digital only, how can you even offer this one?
Shows that outside stereotypical Jarvis, Rosen, Shirky, and other Gnu Media gurus, other analysts aren't so brilliant all the time, either.
Wednesday, October 23, 2013
The president of the newspaper company for whom I work said that on this week's weekly conference call with publishers.
This just underscores other things I'm learning at my first publisher's job, and why I don't feel totally sorry for newspaper owners.
That's beyond Internet-related wounds, newspaper takeover overbuying 20 years ago and other wounds, at smaller groups as well as larger ones, being largely self-inflicted.
Look, I understand why you incorporate all the newspapers separately: It's for tax reasons. It's not to give us some magical extra degree of independence. Why this is of more benefit to the local newspaper than the local Wal-Mart, I'm not sure overall, other than most smaller and mid-sized newspaper chains are not publicly traded and incorporated in a stock-share sense; they're still privately held. So, we're in the world of LPs, LLCs, and other incorporation alphabet soup.
(As a starting point, add in that I'm speaking from one of the poorest counties in Texas outside the Rio Grande Valley, and one, that unlike those counties, has a declining population, but that's another thing altogether.)
But, please, that doesn't mean that the corporate office is a "home office" and not a "corporate office."
Otherwise, why am I part of a group within our company, with a group manager?
Or, if I tried to look outside our one daily newspaper for another place to get us printed, what would happen to me?
Or, if I decided to stop participating in these Friday conference calls, what would happen to me?
Or, if I absolutely refused to complete an audit that the "home office" signed up all newspapers in the group to do, that's probably a waste of money as well as time, and with smaller newspapers in the group is likely to hurt us more than help in trying to sell national advertising?
Or, I decide not to "get" to run a column, at a few bucks a pop, by a retired community newspaper editor and publisher, without the hassle of any decision-making on my part? Even though I'm being billed for it, not the "home office," which didn't offer me input as to whether or not I wanted it.
(And, said column is, by columnist's latest missive, apparently being used by just about zero newspapers outside my newspaper company. In other words, a $200 per week backscratching of some sort for an old buddy or something.)
Answer to rhetorical questions above? I'd no longer be working here. That simple.
Or, one to which I already know the answer. Can I sign a contract for a new level of service with a phone company , without "home office" approval? Nyet.
Can I not run a "self-syndicated" columnist whom the "home office" that is not a "corporate office" signed us up to run isn't doing it totally for his health? Probably not.
Can I skip out on "home office" meetings? I kind of doubt it.
If I talk about how previous salespeople "sold" stuff without always asking individuals, businesses or organizations if they wanted the ads or not, and therefore, billed revenue isn't always accurate, will my "special pleading" be given any credence? Probably not, and I already have examples to the contrary.
No, things aren't perfect here. That said, this is my first newspaper to be publisher. I'm learning things, including how much, and how little, the title means.
As for budgeting for the future year? When my current year, a political "off year," is compared to the year before? Sure, political ads weren't a huge amount of last year's budget, but they weren't insignificant by any means.
Add in that the company president says, now, that if we didn't think we could make last year's revenue without political ad money this year, we should have said so. Then, in the same conference call, he says that we shouldn't talking about "missing political revenue" when comparing last year to this year.
Again add in that sometimes, the accounting, or specific billing issues, for my mini-group of two small newspapers, gets screwed up.
That's just crazy, and crazy-making if you let it be. I'm trying not to.
I'm frustrated and anxious at the same time. Is it any wonder why?
Anyway, the mishmash of types of incorporation by which newspaper corporations and their corporate offices try to pretend they're not corporate offices is laughable. And, while I'm not a tax attorney, maybe tax issues are part of why "home offices" that are really corporate offices don't want to be called stuff. It may jeopardize how they're incorporated and what tax status is available to them.
And, no, it's not just my newspaper company.
Take Advance, which continues to make metropolitan daily newspapers into nondailies, at least for home delivery. (And, I don't get the three/four-day-a-week for home but still printing daily for racks. If you really want to save money, just print 3x a week period and lay off a bunch of additional press people.)
Anyway, as it shows again, with going to non-daily home delivery at the Oregonian, every time Advance "converts" a paper like this, it creates new shell companies. And, if it's not doing that for tax purposes, then I'm a Republican.
And, beyond the world of newspapers, and on to the larger world of politics.
This is further proof of how laughable the GOP wingers' claim is that we have such high corporate income tax rates. Rather, it's proof positive of how our effective rates are so low. But, this will never make the cut for legitimate tax reform issues.
I briefly wrote some earlier thoughts about this here. And, an issue about vacation time with same company here.
Finally, this is also more proof of how, not just in the newspaper business, but in general, titles are a crock of shit.
And, in the newspaper business, to be honest, between ad sales ideas that are often pitched to clients with overly generous assumptions and circulation numbers that are audited with a wink and a nod, we shouldn't be surprised if Stephen Colbert's "truthiness" is in abundance even when actual truth is not.
Nor, if that's the ultimate goal of this company starting to move to centralized pagination, am I interested in becoming more of a salesperson.
Tuesday, October 08, 2013
Wednesday, October 02, 2013
I just got done going to the website for National Newspaper Week, which is Oct. 6-12.
First, the cartoons.
Two of them specifically talk about the sports section, which is arguably one of the more problematic spots in hardcopy in daily papers, especially larger ones. There's that massive amount of space demanded for agate for box scores. Then, most papers continue to have a page 2 box that lists sports on TV and radio, something that's not done for science programs, either classical or modern music programs or anything else. And, the biggest dailies, like the Dallas Morning News, have dumped almost all of their high school stuff on paywalled websites now, for that reason, on issue No. 1.
It's also funny in another way, and sad in yet another.
Funny? All the ads that show a newspaper still show the old hardcopy; not a one has a person at a computer, tablet, etc.
Sad? All the ones that have people in them? All white folks.
Nostalgia dies hard. (Of course, a certain newspaper editor in Manchester, Conn., might like those cartoons. No, he didn't mention race, just single moms, but ... )
Especially when the week concludes with Newspaper Carrier Day, as if we're still celebrating kids throwing newspapers out of bags, and collecting the monthly dues later in the month.
The columns and op-eds?
Lamar Alexander? Puhleese. ANY U.S. elected official who has not robustly opposed the Patriot Act, NSA spying, etc., has no fucking business writing a column for this. Even worse, he explicitly mentions the First Amendment in his column.
I am officially disgusted, and appalled that the National Newspaper Association gave him this platform. And, I counted at least halfway to 10, then emailed relevant officials. (And as of yet, have not heard back from them.)
Beyond that, the rest of the op-eds are kind of fun. They do talk about what newspapers can and often do still do write. But, they're sad in another way, namely in the amount of "spinning" they do about financial-related issues.
The suburban Dallas dailies I was at for years didn't promote National Newspaper Week a lot. If we did anything out in Odessa, it was purely ad-driven, so I didn't built any pages for it. I wonder if other politicos have, sadly, been given column space like this before?
I mean, the whole thing is another "sign of the times."
It's not ironic, it's hypocritical in extremis to have cartoons, and maybe other columns, talking about newspapers as watchdogs, and as purveyors of public information, then this.
Tuesday, August 27, 2013
This trend of newspaper consolidation of operations is not going to be perfect.
I work for a chain of about 20 papers, as editor and publisher of a small weekly and a very small weekly. We have a single ad-building department for all papers at the "home office" that isn't the "corporate headquarters," according to powers that be.
Given the volume of stuff they do, the error level probably isn't horrible. But, it's an issue of communication, when you're dealing with that many newspapers. Just like with consolidated pagination sites for that many papers, you're going to have an increased error level. Plus, because things aren't "local" any more, it's easier for stuff to kind of fall through the cracks.
And because a lot of these consolidation efforts are based on small, community-type dailies, and even more community non-dailies, don't think that the decline in ad revenue, circulation or both will be an issue just for big papers.
I don't have an answer for it, and I do know that it saves money. At least in the short term. But, if quality concerns in the longer term get serious enough, it may not be a long-term money saver.
At least the ad side isn't as bad as the pagination side, if you're doing multiple daily papers on deadline, and breaking AP news demands a change in front page and jumps at multiple newspapers at the same time.