Sheelah Kolhatkar tells a great story of the descent of all the Paul Smaleras:
You can tell when a print journalist has lost his full-time job because of the digital markings that suddenly appear, like the tail of a fading comet. First, he joins Facebook. A Gmail address is promptly obtained. The Twitter account comes next, followed by the inevitable blog. Throw in a LinkedIn profile for good measure. This online coming-out is the first step in a daunting, and economically discouraging,transformation: from a member of a large institution to a would-be Internet “brand.”
Beyond that, writing a blog that amounts to little more than a search engine optimization tool?
Just as Google Ads is killing a lot of online advertising, the fragmentation of news/content/analysis and whatnot online is going to kill salaries, too.
Keep dreaming, Paul Smalera. Until you wake up. Or, until you OD on the Kool-Aid of the Jay Rosen types who keep hawking the Net, including the free-range, unpaywalled Net, as the salvation of media.
Read like this one to get more of a sense of how he's scraping and scrimping by. Paul, half the job dumps and revenue losses may be recession-related, but the other half? As long as print media keep repeating the same non-charging-for-online-content insanity, the other half is gone for good.
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