Thursday, December 07, 2023

Texas Press Association giving away the store

 One again, it's time to criticize (not just critique, but criticize) the TPA, specifically, its Texas Press Service.

I presume no newspaper editor in the state is dumb enough to run the news release TPS sent out Nov. 30, because it DIRECTLY UNDERCUTS this thing called "advertising."

I'm just going to give the header, subhead and first two graphs in the quote:

T-Mobile Bringing New Stores and More 5G to Texas

The Un-carrier opened 18 new retail stores and expanded 5G network coverage and capacity

BELLEVUE, Wash. — November 30, 2023 — T-Mobile continues to ramp up its presence in Texas with the opening of 18 new retail stores across the state in 2023 and the planned opening of more than a dozen additional stores now through 2024. The new stores have created about 120 new jobs for the state.
“Opening even more stores in Texas continues to be a great way for T-Mobile to build relationships with our customers,” said John Stevens, Vice President for T-Mobile’s Small Markets & Rural Areas. “This is especially true in smaller and more rural communities where we’re opening doors for the very first time. Our strategy of meeting wireless consumers where they live, work, and play helps us to establish closer connections with them while also enabling us to tap into the local workforce. We just couldn’t be more excited about our growth here in Texas and look forward to continuing to make a positive impact across the state.”

Yes, TPA via TPS wants member newspapers to think about giving T-Mobile free advertising.

As I said above, presumably no editor worth his salt runs a word of this. But, a pink-slime, non-politicized version like CherryRoad's Sherman Dumpacrap might say, "Hey, there's no paper in Bonham and we can make this Bonham news!" (Bonham is one of those new stores.) Or Marlon Hanson's Focus Daily News running it, as it looks to be ever more a dumpster fire. (Will have a post all about it next month.)

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