I am assuming that the UnHerd Ventures mentioned in this piece by the Guardian as part of a team looking to acquire Britain's The Telegraph, owner of what the Guardian elsewhere calls "right-leaning" GB News with scandals, is also behind the UnHerd online newspaper of the infamy of fake leftists and horseshoe leftists like Thomas Fazi.
The first link notes that Sir Paul Marshall, owner of the London-based Marshall Wace hedge fund, owns the UnHerd Ventures media group, and is looking to join with US hedge fund magnate Ken Griffin.
And, UnHerd Ventures' website confirms it owns the newspaper/magazine.
And, MediaBias/FactCheck confirms that UnHerd is "center-right bias." (I agree that it's not total wingnut; the degree to which it has British or American, but not continental European, leftism, is not always horseshoe theory leftism. But, enough of it was, and both in that and non-horseshoe theory leftism, there just wasn't enough, and I unsubbed long ago.)
It also has failed one fact check and is climate denialists.
AND? MBFC also says Marshall was a major Brexit donor.
The Telegraph is conservative, giving the upper-crust appearance of not being Murdoch-wingnut in Britain, but actually, it pretty much is.
So, toff owners of New Wave gussied up toff media looking to buy old toff media.
That said, on The Telegraph, they're competing with other toffish types, including the Daily Mail's owner looking for Saudi money to help his bid.
It's going to be nasty; the Barclays, who own the paper, have bad debt and are trying to, essentially, fight a creditor takeover by Lloyd's.
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