Thursday, November 14, 2024

Schizophrenia at the Texas Trib: Creating local newsrooms after previous layoffs

 The Trib has announced it will:

(C)reate, partner or merge with local, community-based newrooms that inform residents more deeply about their communities. We’ll start this effort in Waco by creating a new local newsroom, which we anticipate will launch in early 2025, followed by an Austin newsroom. The models for these newsrooms won’t be the same, because the needs of our different communities aren’t the same. In some places, we’ll create new newsrooms. In others, we will build newsrooms based on strategic partnerships with other outlets to leverage existing resources that can provide a broader and stronger news product. If there’s an opportunity to acquire a news outlet in transition and build on its work in support of a community, we will do that.

Interesting.

We know the Austin Stateless under Craphouse sucks. Why don't you just buy it instead?

Waco? The Trib under Lee Enterprises, after Warren Buffett's handoff, is struggling but not totally crap.

That said, this later part:

We are excited that the American Journalism Project has made a $2.75 million investment to support the transformation of our business model, as well as our revenue generation capabilities in both Waco and Austin.

Why isn't the AJP working directly in those cities? How much of a cut does the Trib and its Goddam Sachs backgrounded CEO get?

And, didn't you lay off people just a year ago?

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