Because it's so fun.
I thought that, about 2 years ago, it had consolidated its North/North Central/East/East Central Texas (but NOT Deep East Texas) printing at Palestine, as in Gainesville, Greenville and Weatherford were all there.
Well, either I heard wrong, or else the UnitedHealth of newspaper chains has done something stupider yet.
Gainesville now prints in Norman, which CNHI doesn't even own. Weatherford prints way down in Huntsville!
Per terms of mileage in today's newspaper printing world, Norman is only 120 miles from Gainesville. It's about a flat 200 from Weatherford, a bit less, but not tremendously less, than Huntsville.
The main thing is a blown economies of scale issue.
Both are semiweekly, but Gainesville is Tues/Sat while Weatherford is Wed/Sat. Change the midweek print day of one of them, maybe?
Then I thought maybe they're partnering Weatherford with their Cleburne paper?
Nope, it's still triweekly, at Tues/Thu/Sat. So is Greenville. Neither one should be, arguably, in today's world. But, if you are doing that, still fix Weatherford or Gainesville.
This comes to mind because all four have the same publisher, without, I think, local "general managers" for each (don't get me started), and they have a different policy on inserts, at least new ones.
Weatherford wants a prepay; Gainesville didn't ask.