The "eastern front" in this and several previous blog posts is a play on "Southern Newspapers," former owners of the Sulphur Springs News-Telegram, where I was until early 2019.
Another thing I don't miss?
Six-month instead of annual evaluations. Please.
Taylorism in play.
That said, since Southern no longer owns this paper, and I wasn't with Moser long enough to know if he does evaluations at all, things would be different now. Possibly worse on the advertising side, though John Henry is certainly no Dennis Phillips. Maybe better on the editorial side, though credit to JS locally for pushing for a lot of latitude on the op-ed pages.
That's not the only analism that runs through the company.
A drumbeating for "must be vertical" on front-page layout?
They obviously don't look at papers outside the company, or else don't care. Nor do they look at the fact that smartphones and tablets will adjust webpage layout from portrait to landscape if you turn them 90 degrees.
What it really is, I know, is a cheap attempt to make a newspaper look like a website.
Well, we don't read newspapers like websites. And, a lot of research has shown that.