KERA to buy dead carcass of Denton Record-Chronicle

Or, the Denton Wrecked-Chronic, per my inimitable style of naming newspapers.

WHY is KERA buying it?

It's a shell of itself, and as I said on Twitter, it was a shell of itself pre-COVID.

I live north of Denton, and pre-COVID, you couldn't find it here. You could find the StartleGram, and the Snooze. And, in parts of this county, the Sherman (Denison in the back seat) DumpACrap. But, no DRC.

Bill Patterson, publisher of the DRC, or DWC, clawed it back from Snooze parent A.H. Belo in 2017 after his family sold it in 1999. More on that here. As for Belo's hack job? This is like what the Austin Stateless did to non-daily papers it owned, and even pre-Craphouse, under Cox.

But, Patterson had three years pre-COVID to try to expand some of its old circulation range in print, while also tightening up paywalls more. The latter happened to some degree. But not totally. The former? Never happened. The idea of a Cooke County bureau, or even a dedicated freelancer? Never happened.

Texas Press Association lists circ at 8,403 in 2016, and plummeting to 5,463 in 2019. Now down to 4,697. It was 9,647 in 2013, so the decline accelerated during the handoff time and after, before slowing again.

Then, before the end of 2020, Patterson had already whacked in print from daily, not down to a smaller five-day daily. No. Not even to a tri-weekly. No, it was already cut to semi-weekly.

Then, last year, cut to weekly. That means you lose all the money from print versions of your grocery inserts, for one thing.

Jay Rosen claims the deal "rescued" the paper:

Meanwhile https://t.co/ySmFataYfL — which is PBS and NPR for North Texas — will absorb the Record-Chronicle, the local newspaper in Denton County, thus saving the paper from private equity crocodiles, and gaining a 13-person newsroom staff in the bargain. https://t.co/LebbPFcD25

— Jay Rosen (@jayrosen_nyu) September 28, 2022

To which I responded:

Jay, private equity probably didn't give a damn about the Denton Wrecked-Chronic, er Denton Record-Chronicle. It's down to weekly in print, with an average adhole of only about 25 percent even though it's down to weekly.

— TheRealSocraticGadfly (@real_gadfly) September 28, 2022

Seriously, unless for pennies on the dollar of whatever this brokered deal was, no private equity company would touch it. If it really weren't profitable, Patterson could have shut the damn thing.  Rather, I suspect that he's gotten five years older, five years less interested, no kids with interest, and this was the closest thing to a golden parachute. The National Trust for Local News' announcement, which looks like it was written in 15-year-old Courier font if not on an actual fucking typewriter, kind of confirms this train of thought.

There's other questions.

First, what does KERA know about print journalism? Uhh, about nothing.

Second? Print ad sales, especially since being NPR/PBS, it just has pledge drives and no ad sales in general? Uhh, about nothing.

Third, is Patterson staying as publisher? At the same salary? And, for just a transition period, or something longer?

Let's close by heading back to the half-dead carcass.

Oh, and an editorial staff of 13? Stretched. But, it still partnered with the Snooze for some content, as well as a nonprofit in Fort Worth. So, not stretched THAT much, assuming that 50 percent of what was local and in print was worked up well before Friday print time. 

VERY stretched if they're still doing a daily e-edition. Why? That means 5 copy edit staff. ME, AME and sports editor leaves five other people to write and shoot. If the copy editors aren't part of staff, it's not quite so thin, but still.

Before Denton went non-daily, there weren't even any semi-weeklies in Denton County. A couple of small weeklies, and that's it. So, pretty much a print monopoly. City of Denton is today about 190,000. Denton County 900,000. Lots of cities, all growing. That means LOTS of legal advertisements.

With ALL of that, its weekly print edition, almost without exception, no more than 32 pages, and usually, an adhole no more than about 30 percent or so. Classifieds, counting all those legals, outnumber display ads 3 to 1, if not more. Maybe a full 4 to 1.

Vulture capitalists would care about the paper only to the degree that there's all those legals, and nothing else. But, right now? There ain't a lot else, Jay. Trust me. Usually, I grok it every other week at a Denton Library branch. They have had some decent reporting on the Denton County Appraisal District hot mess, but not a lot else. 

And, let's get back to those missing ads.

A more specific example.

Its football season preview? In an area that big?

TWELVE pages, broadsheet. That's it. I can't remember what, if any, ads were on page 1. Page 2-11? All 6 column x 2 inch strip ads. Full page ad on the back. By the same company that had most, if not all, those 6x2 strips. With that? One semi-stock photo of one top player from each team in the preview.

I know all your big regional dailies, or former dailies, like the Snooze and StartleGram, have had major dropoffs in retail advertising the past few years. Denton shouldn't have had that much of a dropoff, but it did. That said, papers smaller than it have had that much or worse. But not all of them.

As for news coverage outside Denton County that wasn't wire stuff, to tie this to circulation? It covered the trial of the PRO Gainesville trio but not, that I am aware of, any detailed coverage of their protests. I also don't think that it's done any real coverage into Wise County.

Finally? Nonprofit status isn't a panacea. KERA ownership will surely not have conflict of interest issues like the Huntsman family's nonprofit shell for the Salt Lake City Trib. But, beyond that, nonprofit status isn't a panacea.

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Update, Oct. 22: Somebody actually sold ads this week, even allowing for some being Halloween specials. Adhole of more than 30 percent and more display than classified.

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Update, Aug. 28: Two months ago, more than half its ads were what HAVE TO BE frequency rate ads for the annual "Best of Denton." Really, advertisers go that all in? Why.

In one issue, throwing those out, and throwing the extra pages they created out as well, you had an adhole of 3 1/4 pages on 18. Less than 20 percent, for a paper just weekly in a city of 180,000 and county of 900,000.

Of course, if you got rid of running six days worth of comics and various puzzles in a weekly newspaper, you'd have 3 1/4 pages of ads on, say, 12 pages of print. That's almost 30 percent.Of course, nobody this side of being a true idiot would pay Bill Patterson $2.50 or whatever for that. Nor would KERA be half as interested in acquiring that. (And, why are you anyway, and are you paying attention to the Trib, and between this and WRR are you biting off more than you can chew?)