Er, Gainesville. Six pages broadsheet, 1 3/4 pages of ads, or a bit under 30 percent. Out in the country, on a slightly down year for us, we were still at about 35 percent on 10 pages, and without Gainesville ISD and Gainesville-based (for the most part) ads.
But wait, it gets better.
There was a note on the front page, saying this was supposed to have run in the previous Tuesday's issue (that probably was a day late cuz Memorial Day), an issue that, for whatever reason, I've not yet seen.
So, it was a reprint that went in their June 3-4 weekender.
But? Its date on the folios? May 27. Oops ... guess CNHI's version of Craphouse's pagination hubs screwed that pooch. (I've done that once or twice, but I'm not part of a corporate chain that, despite all the budget cuts, is supposed to be paying for more eyeballs.)
And, wait, that's not all.
A note on the June 3-4 weekender notes production problems, which is why it was reinserted there. And, apparently part of that was not printing one school's graduates. That was 2/3 of a page. But, you can't have partial pages.
So, in reality, that special section was supposed to be 7 pages.
But, of course, as we who came up in the print era of publishing know, you can't have odd numbers of pages.
So, actually, even with the biggest high school in the county, they had an 8-page special with less than 2 full pages of ads, or about 22-23 percent.
Did that get talked about at TPA?
No comments:
Post a Comment