Wednesday, May 02, 2007

Newspaper future not totally grim

The Web is hitting new marks in ad revenue:
According to a recent survey, for the first time, advertising revenue for local newspaper Web sites last month exceeded local TV advertising. One of the reasons for the improvement in Web ad dollars is the video now being produced for these sites. Video has a big advantage. It can be attached to video commercials.

In other words, the traditional newspaper is becoming more and more video-like.

Now, won’t this also lead to a push to increase broadband speeds in the U.S.? (By the way, average “broadband” speeds in the U.S. are dead last in the industrialized world.) If so, at what price? And, will more cities start offering Wi-Fi as a city amenity, putting more pressure on private providers?

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