Bob Berwyn was, until recently, a reporter for Colorado-based Summit Daily News. Seeing a former colleague, now working for Vail Resorts, by far the biggest ski company in Colorado, doing an interview with The Weather Channel, he suspected a snow job on snowfall on the Western Slope vs. the east side of the Rockies.
And did a column about it.
Despite the fact there's now a ski report iPhone app to keep folks like Vail Resorts in line and honest, Vail Resorts yanked all its ads from the paper. Summit Daily News' managing editor insisted Berwyn needed to grovel and when he wouldn't, he fired him.
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