Thursday, April 02, 2015

Is the Austin American Statesman even more dying?

The latest sign in the decline of journalism? The Austin American Statesman offered $19.99 full-year online subscriptions yesterday as a real non-fools AprilFools presentation. Either some people "didn't get it," or Cox corporate has the Statesman under pressure for X number of new subscribers, because they're running it again today. And also did so on Friday, April 3.

Or maybe they're "counting" on people missing the apparent auto-renew of $8.99/month after that 1 year, per the link I clicked. Or else, since it's Cox of cable fame, they make you walk through hell to cancel the auto-renew.

That said, if I were a current subscriber and could switch to this, I would.

And then, I'd quit after a year until I got another special offer.

I mean, it's one thing for a biweekly magazine like High Country News to offer $12/year digital subscription (without — I think — auto-renew) but this is different.

If other people, see above, thought like me, the Statesman would be getting to digital only whether it's ready for it or not.

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