Whether it's a redesign of your physical print paper or the electrons of your website, it won't save you unless it leads to more ads.
Even as, by necessity, circulation becomes a larger part of the revenue pie, it hasn't yet replaced advertising. And it won't for some time in the future.
So, unless your redesign leads to more ads, or at a minimum, to twice as much in circulation revenue as you've lost on ads plus circ in the ... last two years, it won't save you.
And, thus, it's not worth massive time investment.
All you're really doing is playing around with the Internet 2.0/social media shortened attention span hamster wheel.
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