The end of a newspaper era

It looks like Today Newspapers, a group of south suburban Dallas newspapers, and my employer for most the last 9 and 1/2 years, less an eight-month hiatus, is now history.

Editor's note: This blog was a "draft" that I saw in my "drafts" section. I saw it there, and figured I may well have published another version, at the time. But, with it being the 10-year anniversary, and change, of Today Newspapers closing, it was good to actually publish this, even if it's "again."

Causes? Many.

The recession and the newspaper economy in general.

Others in particular? South suburban Dallas is tough. The Dallas Morning News never even tried to run a free-standing paper here, other than their (subsidized?) freebie tabs they do now in different parts of the Metroplex.

At the same time, in a Tar Baby style dysfunctional relationship, many civic leaders in the “Best Southwest” suburbs have, for years, done what I call “whoring after the Morning News,” riffing on the Old Testament prophets’ comments about Israel “whoring after the Ba’als.”

Schadenfreude, in a large glass says, Fine, now you have the News, or either a small daily paper with unaudited circulation which doesn’t run school lunch menus, honor rolls and more, to cover your area.

And, some of the problems were peculiar to our staff. Without going into details, or throwing people too far under the bus, we never did get much in the way of online ad sales from our staff, who never seemed that interested in learning more about doing online sales, sales techniques for online ads, etc. (Of course, one of our ad reps claimed she could always get a job up at the News, which wasn’t likely even before all of its cuts.)

I do feel sorry for people in our area who will miss us and know what they’re missing. As for the rest, no.

Beyond that, I’ve been wanting out of newspaper journalism more and more. If I have to stay in it shorter-term, fine. But, I know there are other things that better fit my skills and acumen, even if I didn’t go to the right Ivy League or other school.

Unfortunately (perhaps) this part was sadly wrong, even as I have not only not gotten out of the papers biz, but once for sure (IMO) have faced age discrimination within it.

ADDENDUM a decade later: One other cause? Marlon Hanson's Focus Daily News. When you have your pressmen (almost all of whom, if not every one, a decade ago, probably lacking green cards and not being citizens) also do your delivery driving at a five-day daily while you own the press and its old and crappy but you don't care because you want to be a daily so you can exploit your old Dallas Times Herald national ad contacts, even while you lie about your circulation which was never audited, even with the massive loopholes it had, by the old ABC before it changed names and then went out of the circulation audit business, it's hard to compete with that. (Hanson claimed a higher circ than, by my guesstimates, the Snooze had in the Best Southwest; part of it, in my guesstimate and by what I saw on many lawns, was that he was doing a Total Market Circulation/shopper type angle, but rather than total saturation every week, was doing a rotated selective saturation. I know this because two years later, I interviewed at the Rio Rancho Observer and its owner explicitly said he did that, dividing Rio Rancho into four quadrants for his weekly and doing one quadrant each week on a TMC free throw.)