Friday, October 18, 2019

A programmatic advertising potential nightmare

I'm "awaiting" with something less than baited bated (shame on me for misspelling that like an AP reporter or something) breath the day when CrapHouse launches its own programmatic ad network while simultaneously shit-canning half of their on-the-ground salespeople at various newspapers. (That's assuming I haven't missed something and it already has one.)

Given the latest word on the CrapHouse-Gannett merger, this may not be quite such an unrealistic (as in, won't happen) nightmare.

Slouching toward Gomorrah rival CNHI, since it has no production hub, would be unable to do this. Besides, programmatic advertising is computer based, and you can't furlough a computer for a week every quarter, so CNHI would be confused about what to do with this. CNHI is too stupid and disorganized to pull something like that off anyway.

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