As everybody who tracks the news biz knows, more and more digital advertisers are insisting their ads not be placed next to coronavirus stories. Now, on a national digital-only product like Vox, that's understandable.
But the digital (or even print, if such insistence is there, too) versions of regional and local daily papers? At least in certain cases, I think it's stupid, especially if there's no A/B testing to see if such placement is a bust, a n othingburger, or maybe even a boon.
Boon?
Maybe it could be.
Let's say you're a restaurant in an area or a state on mandatory restrictions on dine-in eating. Maybe, like daily specials for dine-in eating, you'd like to offer daily take-out specials, and advertise them. OR, make an offer to donate 1 percent of each meal purchase price to the local food bank.
Maybe it could be a boon.
News Media Alliance (former Newspaper Association of America) prez David Chavern decries the practice. Of course, this is the same guy who said four years ago that adblocking was a threat to democracy.
Yes, I remember Demosthenes telling Athens that if Alexander came, he was bringing adblockers with him.
The between-the-lines gist of the piece is that Chavern hates paywalls.
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