Regular readers here may recall that I've written about Wick, and the cheap-assedness angle, before.
The newest? From JournalismJobs, this "journalism product manager" position.
First, some snootiness that seems kind of typical of Wick.
No, the job title is not a typo. (If you don't know what a typo is, stop reading now.)
Then, the job itself.
Wick Communications is expanding its NABUR initiative, which combines community journalism with reader engagement via our own social media platform. NABUR, or Neighborhood Assisted Bureau Reporting, offers aspects of investigative reporting/feel-good local news combined on a site similar to Nextdoor or Facebook Groups. This project is funded in part by the Google News Initiative.
Basically, that sounds like a rewrite of what gets posted on FB Groups. Groups dedicated to an individual city can be a boon, but they can usually be a rumor-mongering pile of shit, based on personal past experience at multiple newspapers.
Second, "feel good" news is nowhere near investigative reporting.
Third, if it IS your own proprietary social media platform, how many people are members of it?
Fourth, per what I said above, Sierra Vista's site sounds like the rumors, or innuendos, are monged indeed.
Fifth, again, I wouldn't mind going to Montrose, but ... again, I'd want to know why Californication stopped there, assuming its population is still flat, and other things.
Sixth? Like other small former dailies, they're still doing a daily e-edition. Why? In all likelihood, you will never again be a daily print paper. You're wasting staff time and energy. And, if they're really still a five day daily in print, per my original post, why? (They cut from six days a week this spring.)
Unfortunately, their paywall is so hard I can't tell if they're still five days in print, or just five days in e-editions. Nor can I tell how many pages they're pushing.
1 comment:
Nine months on, the best word for that NABUR would likely be "meh" more than rumor-mongering or anything else.
Indeed, it's so "meh" that last month, the paper was bribing people to comment. No, really:
"From now until the end of May, every post, comment or contribution you make on NABUR will earn you points towards a free, limited-edition NABUR T-shirt, as well as enter you into a drawing for a $50 gift card!"
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