An A for marketing in Spokane but not much else

The Spokane Chronicle, which hasn't been published since 1992, has been resurrected.

Except not really.

The Spokane Spokesman-Review is doing what a number of other papers have done recently: fluffing out its e-editions. Part of the fluff includes adding breaking afternoon stories, whether local or regional from the Inland Northwest. Part includes PUZZLES! Just fucking shoot me there. I've blogged before, focused on the print side, about how they too are NOT a "savior." And, they're not digitally, either. Example? I can do the NYT Crossword myself online, no e-edition newspaper needed.

And, it's branded as ... the Spokane Chronicle.

The news release says nothing about how the Chronicle will be editorially different from the S-R, like in the "good old days," because it won't. No new editorial staff is being hired for this.