Thursday, May 18, 2023

The Fort Worth StartleGram sinks further on ads

 I was grokking a couple of issues recently at the Denton library.

Monday, May 8? A 22-page paper. Not bad on editorial content for a Monday paper in today's world, I guess.

Ads?

GODAWFUL. Even counting the paucity of obits as paid adhole? It was SEVEN PERCENT!!!!

And, yes, Mondays are slow.

Wednesday, May 10? A 28-page. And, a whopping 15 PERCENT! And, I didn't see any grocery store circulars inside. (That could be for a variety of reasons, I guess.)

Seriously?

On Mondays? If the adhole is even close to that regularly, even on a relatively small paper? Isn't it time to kill the Monday paper? I mean, can that be making money or even close to it?

And, on the paucity of obits? Have they jacked their prices that much?

Good luck, starting journos in the future who reportedly will start at $50K. None of you are being hired.

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