At least on print editorial management.
The Register, about six weeks ago, finally junked the idea of running three days worth of comics and other lifestyles stuff in each of its two semiweekly issues. Instead, it cut down to one page of puzzles and lifestyle stuff while keeping comics on its website.
That's not perfect, as people who really want comics, and beyond the ones you may have there (the print edition version in the past was slim) can find various free or paid online sites, but it's a good start.
The DRC, which cut fairly quickly through all the stages from seven-day daily down to weekly, not semiweekly, in the year of COVID, still isn't there.
I looked at an issue recently in a library, after having not peeked in months.
The ridiculousness is actually worse.
They are still running comics and all. But? NOT six days. BUT, not one or two days of non-comics lifestyles either.
Instead, it's four days a week, at least in the issue I looked at, even though there are six days outside of Sunday in the seven-day print week and outside of color Sunday comics in the former seven-day print world.
Ad hole still sucks.
Throw out four-plus pages of Readers' Choice / Best Of tout ads, which surely are sold to businesses on a discount rate, unless there's a bunch of dumb Denton businesses there. (Some online-only publication, here's your chance to cut in, by the way.)
Throwing them out, and the total page count with that? Twenty pages.
Of that? Five pages is ad hole. Of THAT? Three pages is classy. You could be better on classy. You should be better on ROP.
Of course, if I toss four pages of comics et al, if I cut to two, you're 5/18, which is 27.5 percent instead of 25. Or toss comics entirely and you're 5/16, which is a bit over 30 percent.
Or if we count your Readers' Choice at 50 percent, but the space at 100 percent, you're 7/24, which is back under 30 percent even with the goose of Readers' Choice.
And, while you're not asking for my advice? While I'm here, get rid of the daily e-edition. The Register did that too. Unless you're the Arkansas Democrat handing out iPads to e-reader subscribers and otherwise getting aggressive in promoting it, it's a waste of time.
No comments:
Post a Comment