Gee, what could go wrong with this? Plenty, starting with the "why" of the opening graf:
USA Today Co., the largest newspaper chain in the country, announced Thursday that it is partnering with technology company Palantir to better monetize its customer data.
Assuming Craphouse has little to no restrictions on what Palantir can and will do with that data, including using it outside of the bounds of the deal, shit.
Now, supposedly, all data remains Craphouse's:
[CEO Mike] Reed said that though the company will use Palantir’s tools on its data, the data will remain the property of USA Today Co.
“All of our data remains our data,” Reed said. “It’s our data. The actions and the intelligence that we utilize takes place on our platform. It’s our (intellectual property). It’s our outcomes.”
Not mentioned? Analytics, metadata, etc.
The story goes on to note that both Fox and Politico parent Axel Springer have already partnered with Palantir. More reason to read them less, too.
Per the bottom of the piece, it's a conscious decision to, in our AI world, chase AI "clicks" that aren't even real:
The advent of AI has meant that USA Today Co. is essentially serving two audiences — human readers and the AI platforms that surface content to those readers — Reed said.
“We recognize that we have to create and format content for humans and for machines,” Reed said. “And while we see a change in search-driven behavior, we also see entirely new ways to license, distribute, and monetize the trusted content we produce every day.”
I've long said that "digital dimes" turned into "mobile nickels" with smartphones. To continue the alliteration, I guess it's now "Palantir pennies" coming up.
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