It’s no wonder the industry is struggling.
The more I look for jobs, the more idiocy I see within the newspaper world (And I’m not just looking for jobs there.)
Here’s one example: A semiweekly paper that just did a website redesign that, except for the top banner, has no locally sold ads, just Google AdSense ads. And, you can’t even access classifieds online with this paper now.
Another… a group of two weekly papers and one semiweekly in the same market as a five-day daily that covers most the same territory, and saying they use their joint website to be like a daily. (The competition to is the best five-day daily, on both design and content, I’ve ever seen, going by the one issue in the racks.) That said, the group of non-dailies does have each of its editors cut a video short each week.
Yet another. A seven-day daily with no staff photographer is bad enough. One that runs submitted photos as the lead art half the time is even worse. (And it’s the rare duck that’s afternoon M-F and mornings Sat-Sun.)
My own former paper, which was doing all sorts of dumb ad trade-outs, like swapping a 1x8 ad to Cinemark in exchange for movie passes, or giving the eventual ad sales manager’s hubby a 2x5 trade-out in exchange for him allegedly being our computer consultant, even though he only knew PCs and not Macs.
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