Friday, February 22, 2019

Local TV facing newspaper-like drain swirl

I recently answered a question on Quora about why someone should consider an internship in "traditional media."

First, on the print side, I pointed out to the lady the recent mass firings at Puff Hoes and ButtFeet.

Second, I referenced another answer by a local TV guy, a programming engineer, who said, "We're doing great."

No, you're not. Per this piece, based on Pew research published early last year, the audience for local TV news is declining, and the younger the age, the sharper the decline. More about that here, from a couple of years ago. Overall, by demographics, TV news viewing by age is similar to that of newspapers. Hiring is flat, though not in direct decline; ditto for revenue, with more data about all of that here.

And, more here from Bloomberg, within the last six months.

Finally, per the NYT, the rise of non-news "TV" on alternative online outlets is also cutting into TV news watching. And with that, broadcast TV ads are on the decline.

And, on the peruser side, it's not that newspapers have lost subscribers as much as it is that they've lost advertisers. Go here for more; local TV program engineer, take note, as that's what's started to happen to you and is projected to get worse.

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