Friday, March 08, 2019

Not all newspapers are dying

I recently saw a copy of the Hugo, Oklahoma, News recently.

It's on a Berliner format or similar, first. That does allow even lighter-weight paper to be used.

Key details?

Semi-weekly. This was a 14-pager for the Friday edition, mid-February.  Hugo is about 5,500 and Choctaw County 15,000. Both city and county population are declining slightly and there's not a huge amount of money running around.

Adhole?

If obits there are paid, almost an even 50 percent. Even if they're not, it was around 40 percent.

At one time, it was the Hugo Daily News. Looks like it just went to semiweekly in the last decade.

Oh, and it has, or had, a tab-sized weekly competitor, the Examiner.

Anyway, that's not bad. At all. On number of pages and on adhole.

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