Seriously.
I'm wondering if the Fort Worth Star-Telegram is about to go broke.
On the way back from Big Bend, I stopped at the Amon Carter Museum Christmas Eve. Saw the great Gordon Parks exhibit for a second time, and had camera with me. Also saw another, new, photography exhibit.
Anyway, in the north side lobby, next to the museum store entrance to the building, was a copy of the StartleGram. As is my wont, I picked it up, in part to catch up on news after four days, but more, as is really my wont, to check out its adhole.
First, only 18 pages of paper. That's bad enough.
Second, I saw NO classys, unless there was a Section C I was missing, and I doubt that.
So, third?
One page, in all, of ROP. That's counting obits, as paid and at the rates charged today, as ROP.
One page, period.
That's a 5.55 percent adhole.
So, unless StartleGram ad staff is on straight commission with zero, zip, zilch, nada salary, how are they not about to go broke?
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OK, I looked also at the Friday/27th issue when in Denton. It did have 5 pages and change of ads on a 34-pager, to break 15 percent. Of course, 2-plus pages was a front section "wrap" by Spec's for New Year's booze.
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