A way for the feds to bail out local print media, no strings

Poynter has the simply brilliant details.

Have the feds spend some advertising dollars on local print media. Avoid Ad Council, avoid big TV stations, avoid social media.

Sure, there might be a bit more overhead.

But, as Steve Waldman notes, folks still trust their local paper more than social media. Or than national media.

And, right now, with COVID, such trustworthiness is needed.