Last Thursday, I saw both papers on the racks in their Red River Valley exurban editions.
And, boy.
The Fort Worth Star-Telegram, or StartleGram? First, it's been cut from the previous 20 pages down to 16. Hey, that made it 25 percent, or nearly so, on adhole.
As normal, I count obits as part of the adhole. Obits and extended classys with several public notices made up most of that. Display ads were less than three-quarters of a page, or less than 5 percentage points of that adhole.
Over to the Snooze. Normal, or post-COVID normal (can't remember where it was at in February) 30 pages on page count.
ELEVEN percent. The great majority was non-display. Now, it didn't get lucky, unlike the Cowtowners; no big raft of legal notices. But, that was "lucky" in Fort Worth. This is normal.
Still can't believe there are no talks, or rumors of talks, of a full or semi-full JOA.
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