Wrong.
Now, to be sure, TV's degree of hit hasn't (yet) been as harsh as newspapers. But, in terms of percentage drop? The Net really accelerated about the time the Great Recession hit, and it hit TV as hard as it did radio.
Thursday, June 18, 2020
TV, not just papers, is bleeding ad money
This excellent post, with LOTS of detailed graphics, backs up a blog post of mine from last year, when talking to a programmer at an entry-level broadcast network TV station. He said that, especially on news, TV advertising hadn't taken hits.
Wrong.
Now, to be sure, TV's degree of hit hasn't (yet) been as harsh as newspapers. But, in terms of percentage drop? The Net really accelerated about the time the Great Recession hit, and it hit TV as hard as it did radio.
Wrong.
Now, to be sure, TV's degree of hit hasn't (yet) been as harsh as newspapers. But, in terms of percentage drop? The Net really accelerated about the time the Great Recession hit, and it hit TV as hard as it did radio.
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